IFFA 2016:
great perspectives for the top event of the meat sector
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| 18:30 (Monday, May 09, 2016) |
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The sector is optimistic with high expectations of its leading trade fair
The No. 1 for the meat industry – is the meeting place for the entire meat sector. This year, Messe Frankfurt expects some 960 exhibitors from around 50 countries, including all market leaders, to present their top innovations at the fair. In the fully booked-up exhibition halls, they will show new products, technologies and solutions for all stages of the meat-processing chain on around 110,000 square metres of exhibition space. In the region of 60,000 trade visitors from over 140 countries are anticipated.
Wolfgang Marzin, President and Chief Executive Officer (CEO) of Messe Frankfurt: “IFFA has been held in Frankfurt for 45 years and, during this time, has developed into the leading international trade fair for the sector. It is and will remain the most important innovation platform for investment goods along the entire process chain. The majority of our exhibitors, who include all world-market leaders, launch their innovations onto the international market at IFFA. Together with our partners, I am delighted to once again announce the top event for the meat sector.”
Richard Clemens, Managing Director of the Food Processing and Packaging Machinery Association of the VDMA, conceptual partner of IFFA: “For machinery manufactures, IFFA is the most important trade fair. With its clear focus on meat, it offers not only an unrivalled spectrum of solutions but also a great concentration of experts. There, the spotlight is on innovations and trends oriented towards the needs of the market, which generate decisive impulses for shaping the future. The high degree of internationality at IFFA shows that Frankfurt is the firmly established meeting place for the global network of the meat industry.”
Top levels of internationality on the exhibitor and visitor sides
The figures confirm that IFFA is top in terms of both exhibitor and visitor internationality. 57 percent of the companies taking part as exhibitors in 2013 were headquartered outside Germany. The top ten exhibitor nations excluding Germany were Italy, the Netherlands, Spain, the USA, France, Denmark, Austria, the United Kingdom, China and Poland. With over 400 companies, the biggest exhibitor contingent came from Germany. The proportion of visitors from abroad was 61 percent in 2013 with trade visitors from the industry, retail trade and butchers’ trade taking advantage of the broad range of products and services at IFFA. Roughly one in two foreign visitors came from Europe. After Germany, the top ten visitor nations included the Russian Federation, Italy, the Netherlands, Spain, Poland, Austria, the USA, Switzerland and China.
One of the most important groups of visitors at IFFA comprises decision makers from the butchers’ trade. Heinz-Werner Süss, President of the German Butchers’ Association (Deutscher Fleischer-Verband – DFV): “IFFA 2016 is the unrivalled event of the year for the meat sector and the excitement in the butchers’ trade is nearing its climax. IFFA is of vital importance to us on a variety of levels. Naturally, it is a comprehensive source of information for our members – nowhere else is it possible to find out more about the latest developments. However, it is also the meeting place for the whole sector. With all its events for the butchers’ trade, with its important competitions and with its innumerable new products, this year’s IFFA will once again underscore its position as the world’s leading trade fair for the entire meat sector. We are very much looking forward to it.”
Compact and transparent layout
The restructured and enlarged layout at IFFA 2013, incorporating Hall 11 for the first time, was a great success and will be retained in 2016. Thus, visitors will be able to see the complete spectrum of machines and plant in the western section of Frankfurt Fair and Exhibition Centre, in Halls 8, 9 and 11. Key players from the packaging, supply facilities, measuring and weighing technology segments will be making their presentations on the two floors of Hall 11. Leading exhibitors from the processing and slicing segment are located in Halls 9.0 and 9.1 while the focus in Hall 8 is on processing.
In Hall 4, in the eastern section of the Exhibition Centre, visitors will find suppliers for packaging materials and ‘Sales – everything for butchers’ shops’, as well as top exhibitors from home and abroad with ingredients, spices, additives and casings.
Top themes at IFFA 2016
The global meat industry is a dynamic growth market. Populous countries of Asia, Latin America, East Europe and Africa are characterised by rising incomes and, in many cases, a corresponding increase in meat consumption. Therefore there is a mounting demand from these countries for modern and efficient technology for processing meat and meat products. Besides quantity, quality is playing an increasingly important role as demands on product safety, quality and traceability rise. In western countries, the focus is on productivity optimisation through energy efficiency, high output, straight-forward cleaning processes, greater automation and sustainability.
Background information on Messe Frankfurt
Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €645* million in sales and employing 2,297* people. The Messe Frankfurt Group has a global network of 29 subsidiaries and 57 international Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 40 locations around the globe. In 2015, Messe Frankfurt organised 132* trade fairs, of which more than half took place outside Germany.
Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
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